9 September 2026Market Research for Nonprofits and Charities: Understanding Donors, Behaviour and Public Perception
# Market Research for Nonprofits and Charities: Understanding Donors, Behaviour and Public Perception Market research can help charities and nonprofit organisations make better-informed decisions about fundraising, communications and public engagement. According to YouGov’s charity and fundraising research information, market research is essential for understanding donor beliefs and behaviour, and for tracking public perception. This guide […]